Rogue Analytics

Your business runs on gut instinct.
What if it ran on data too?

We help small and mid-sized businesses get clear, useful answers from their numbers — without the jargon, the confusion, or the big-firm price tag.

Common situations we solve Real problems
  • 🏗️
    Construction company Can't tell which jobs are actually profitable until it's too late to fix it
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    Roofing contractor Tracking leads in spreadsheets that nobody looks at consistently
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    Insurance agency Owner is spending hours pulling numbers that should take minutes
  • 🚚
    Logistics operator Good data buried in software nobody knows how to use well
No jargon Clear deliverables Built for real businesses Flexible engagements Detroit-based, remote-friendly No big-firm overhead No jargon Clear deliverables Built for real businesses Flexible engagements Detroit-based, remote-friendly No big-firm overhead

You have data. You just can't do anything useful with it.

Most businesses collect plenty of information — in their software, their spreadsheets, their invoices. The problem isn't the data. It's that nobody's turned it into something you can actually use to make better decisions.

That's where we come in. We don't just hand you a report — we help you figure out what questions to ask, find the answers in your data, and show you what to do about it.

📊
Your reports don't help you decide anything

You get weekly numbers but they don't tell you what's wrong or what to do next.

🗂️
Your data lives in five different places

QuickBooks, your CRM, spreadsheets, text messages — nothing talks to anything else.

⏱️
You're spending hours on stuff that should take minutes

You or someone on your team manually pulls numbers every week. It eats up time that should go to running the business.

🤷
You're making big calls without the full picture

Hiring, pricing, which customers to go after — you're going on gut because the data just isn't clear.

We make your data actually work for you.

We offer a range of services depending on what your business needs — from a one-time project to ongoing support as your part-time analytics partner.

📐

Reporting & Dashboards

We build clean, easy-to-read dashboards that show you what's happening in your business — updated automatically, no manual work required.

Good for
Owners who are tired of digging for numbers every week, or teams that need a single place to see how things are going.
🔍

Digging Into a Specific Problem

Something doesn't add up — a job went sideways, a product isn't selling, a market feels off. We dig into your data and come back with a clear answer and a recommendation.

Good for
Businesses with a specific question they need answered, or owners who want to understand what's driving a problem before spending money to fix it.
📈

Forecasting & Planning

We use your historical data to build honest projections for revenue, demand, or growth — so you can plan ahead instead of always reacting.

Good for
Businesses heading into a busy season, planning a hire, or trying to figure out how fast they can realistically grow.
💡

Pricing & Profitability

We look at your margins, your customers, and your market to help you figure out where you're leaving money on the table — and how to get it back.

Good for
Businesses that feel busy but not profitable, or owners who haven't revisited their pricing in a while and aren't sure if it still makes sense.
⚙️

Automating the Manual Stuff

We find the repetitive data tasks your team does every week and build systems to handle them automatically — freeing up your time for the work that actually matters.

Good for
Teams that spend hours every week pulling reports, updating spreadsheets, or manually moving data between systems.
🤝

Ongoing Analytics Support

We become your part-time analytics partner — available on a regular basis to answer questions, run analysis, and help you keep improving how you use data over time.

Good for
Businesses that aren't ready for a full-time analyst but want senior-level help on a consistent basis without the overhead.

We work best with businesses that are good at what they do — and ready to be smarter about how they run it.

You don't need to be a tech company. You don't need a data team. You just need a business with real operations, real numbers, and a real desire to improve.

🏗️

Contractors & Trades

Construction, roofing, HVAC, plumbing — businesses with project-based work where job profitability, scheduling, and lead tracking matter.

📋

Service Businesses

Insurance, staffing, consulting, professional services — companies where customer retention, pricing, and conversion rates drive everything.

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Operations & Logistics

Regional operators, distributors, fleet-based businesses — where route efficiency, margins, and capacity planning are the levers that matter.

🏪

Local & Regional Businesses

Established businesses with steady operations but outdated or fragmented reporting — ready to modernize without a massive overhaul.

🚀

Growing Companies

Businesses that have scaled past the point where spreadsheets cut it, but aren't ready to hire a full-time data person yet.

🎯

Sports, Gaming & Digital

High-velocity digital businesses where speed and data precision create a competitive edge — our deepest area of industry experience.

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Not sure if you're a fit? That's what a conversation is for.

We'll tell you honestly if we're the right help for your situation — and if we're not, we'll point you in the right direction. No sales pitch, no pressure. Just a straight conversation about what you're dealing with and whether we can help.

Simple process. No surprises.

We keep it straightforward — you shouldn't have to decode consulting-speak to understand what you're getting.

We Have a Conversation

Tell us what's going on in your business. What are you trying to figure out? What's frustrating you? We'll ask questions and listen.

🗺️

We Scope the Work

We'll outline exactly what we're going to do, what it'll cost, and what you'll have when we're done. Clear and specific — no open-ended scope.

🔧

We Build It

We do the work — analysis, dashboards, models, systems — and keep you in the loop along the way. No black boxes.

You Walk Away With Something Useful

A clear answer, a working system, or a report you'll actually use. We make sure you understand what we built and how to use it.

Senior-level analytics experience, without the big-firm overhead.

Rogue Analytics was founded by Zach Fifelski, a data and business intelligence professional who has spent over a decade helping organizations make better decisions with their data.

Zach has built analytics teams and reporting systems from the ground up, worked closely with executives and operators to translate data into real business strategy, and developed predictive models across fast-moving, high-stakes industries.

Rogue Analytics exists because small and mid-sized businesses deserve that same quality of thinking — without paying for a large consulting firm's overhead, or hiring a full-time employee they're not ready for.

We're direct, practical, and focused on delivering things that actually get used.

SQL & Python Tableau KPI Design Forecasting Business Reporting Customer Analytics Pricing Strategy Team Building
Zach Fifelski
Founder & Principal Consultant · Detroit, MI
"Most small businesses have more useful data than they think. They just need someone to help them find it and put it to work."

Built analytics and reporting infrastructure from scratch across multiple organizations, establishing the foundation teams relied on to run the business

Led analytics teams during high-growth phases, scaling operations and building the processes that held up under pressure

Deep experience in sports, gaming, and digital media — with the practical business instincts to work across industries

Worked directly with founders and executives to connect data to real decisions — not just reports that sit in a folder

Let's figure out if we can help.

You don't need to come in with a polished problem statement. Just tell us what's going on — what's frustrating you, what you're trying to figure out, or what you wish you understood better about your business.

We'll have a quick conversation and give you an honest read on whether we're the right fit.

✓  We respond within one business day. No sales pitch — just a real conversation about your situation.

Send us a message

Tell us a bit about your business and what you're dealing with.

We'll get back to you within one business day.

Message received.

We'll be in touch within one business day. Talk soon.